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Daily Morning Newsletter

Wed, Jul 9, 2025

Is this India's soft power flex or just luxury's latest flavour of the season?

What makes someone cool? A new study offers clues

A recent study across 12 countries reveals six key traits associated with coolness.

Advertising in the time of language wars

Advertising can use humor to ease tensions and depict the absurdity of the debate.

	S M Datta: A chairman with a heart
More on Top Stories

Business of Brands

	How Xiaomi succeeded where Apple failed
	We are evolving from being a marketplace to a full-stack enabler for Indian MSMEs: Amazon India's Gaurav Bhatnagar
	Mivi rolls out AI-powered earbuds, eyes Rs 1,000 crore revenue in FY26 with 5x AI investment push
	O3+ eyes 25 pc growth backed by consumer push, quick commerce, and global play
	Louis Vuitton just launched a Rs 35 lakh auto-rickshaw look-alike bag. 'You could buy 15 real auto-rickshaws for that,' quips netizen
	Titan Q1 Update: Consumer business grows 20% YoY, co adds 10 new stores
	Skoda VW India to handle Bentley along with Porsche, Lambo
	Refurbished mobile market to shrink on short supply in 2025
More on Business of Brands

Media

	Real challenge facing the multiplexes today isn't pricing, but consumers' time: PVR Inox's Sanjeev Bijli
More on Media

Advertising

	Elon Musk reposts Apple ad shared by CEO Tim Cook, says: This is ...
	Hafele and Sachin Tendulkar simplifies functionality in new ad
	Adani Group's new ad fosters an inclusive future
	Shubman Gill steps into the future in Oakley's new ad
	Realme appoints Vicky Kaushal as its new smartphone ambassador
	Adidas shines a light on the influence of the superstar in new ad
More on Advertising

Digital

	Disney-owned animation studio Pixar Chief Creative Office asserts AI cannot replace humans: 'I was wondering whether AI will'
	Google's AI Mode now available to all Indian users without Labs access
	Smarter AI needs smarter humans
	Swipe, Meme, Invest: Is Gen Z learning or just playing?
	AI video becomes more convincing, rattling creative industry
More on Digital

Marketing

	Beauty, biscuits and bridal gold shine in Q1
	Blinkit, Instamart gain in quick commerce as Zepto stalls in Q1
	Step away Prada, make way for Pharrell Williams as Desi ambassador
	Why Bharat is drinking differently: Understanding the rise of regional flavor preferences in Tier 2 & 3
	MS Dhoni: Behind the stumps and the new-age brands
More on Marketing

Research

	IPL valuation hits $18.5 billion as franchise brands surge: Report
More on Research

The People Report

	Aparna Krishnamurthy appointed as director of marketing at Zinnov
	WPP Media South Asia unveils new leadership structure
	Project Worldwide announces leadership changes
More on The People Report

What's happening at ETBrandEquity

Simplified Experiences for a Seamless Tomorrow

In today's fast-paced digital landscape, customers crave simplicity, personalization, and trust in their interactions with brands. Our narrative focus...

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