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How Unilever Used AI to Make Soap Go Viral
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Good morning. Unilever is turbocharging its influencer marketing efforts in an attempt to make products like Dove soap go viral on social media—and it’s using artificial intelligence to do it.
The company taps its own AI content-generation tool as well as Nvidia’s Omniverse platform to churn out still images and copy tailored to social media campaigns unleashed by its army of influencers.
“We’re now deploying thousands of assets a week across our brands, compared to single digits over months,” Chief Enterprise and Technology Officer Steve McCrystal tells the WSJ's Isabelle Bousquette.
Sweet smell of success. Dove last year released a limited-edition collection of soaps, scrubs and deodorants inspired by the trend of infusing bath products with food aromas. Unilever said 52% of the overall purchases came from people who hadn’t bought Dove before, and credited the more than 3.5 billion earned social impressions with the sales success. Read the story.
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Content from our sponsor: Deloitte
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The Alignment Imperative: Improving Tech Value Through Enhanced Collaboration
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In an era of bold technology transformation, stakeholder alignment can be more important than ever. Four strategies can help technology leaders pave a path toward success. Read More
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The win for Meta is another loss for Apple. Photo: Josh Edelson/Agence France-Presse/Getty Images
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Meta's AI recruitment effort continues. Ruoming Pang, who led Apple’s foundation model team, is the first big name from Apple to jump over to Meta’s Superintelligence Lab, WSJ reports.
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Tesla’s market share has shriveled in China as consumers there say its EV's feel tired and out of touch with local tastes, WSJ reports. Top China-designed EVs nowadays come with features that aren’t normally found in Teslas, such as multiple big screens, refrigerators and in-car cameras for selfies.
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Alphabet's Waymo will begin testing its robotaxis in Philadelphia, CNBC reports.
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CoreWeave will acquire digital infrastructure company Core Scientific in an all-stock transaction valued at approximately $9 billion, WSJ reports.The AI company, which went public earlier this year, said the deal will help it verticalize its data center footprint, resulting in revenue growth and enhanced profitability.
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AI chipmaker Groq plans to open its first European data center near Helsinki, Finland, CNBC reports.
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French consulting firm Capgemini says it plans to use its $3.3 billion deal for IT outsourcing firm WNS Holdings to help become an “agentic AI-powered intelligent” operation, Bloomberg reports.
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Everything Else You Need to Know
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President Trump reignited his global trade war Monday, renewing his threat to hit partners with punishing tariffs even as he announced a three-week extension to negotiate deals. (WSJ)
President Trump said Monday the U.S. would resume providing Ukraine with arms to help it withstand Russian attacks after months of trying without success to draw Moscow into negotiations on ending the war. His comments were the strongest indication so far that Trump has come around to the idea of strengthening Kyiv’s defenses less than a week after it was disclosed that the Pentagon was withholding a shipment of arms earmarked for Ukraine. (WSJ)
The Transportation Security Administration is rolling out new procedures to allow passengers to keep shoes on while passing through standard airport screening checkpoints. (WSJ)
Trump appointees leading the Justice Department are backtracking on a promise to open up the Federal Bureau of Investigation’s files on convicted sex offender Jeffrey Epstein, attempting to shut down long-simmering questions and conspiracies they once promoted. (WSJ)
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