Consumer Technology Association SmartBrief
Tariff-fueled price hikes start to hit stores
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July 3, 2025
Consumer Technology Association SmartBrief
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Today's Digital Pulse
Worker hands holding tablet that's using augmented reality to show shelf inventories.
(B4lls/Getty Images)
Packaging is undergoing a transformation as brands adopt digital technologies to connect with consumers. Smart packaging now acts as a communication channel, allowing brands to tell stories and offer immersive experiences beyond the physical product. Both QR codes and augmented reality are at the forefront of this shift, turning packaging into an interactive platform that engages users, provides valuable information and deepens brand loyalty.
Full Story: Yahoo/GlobalData (7/3) 
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Smart Home
Asian woman Architect or Engineer wearing VR headset for hologram blueprint detail working with BIM technology. Concept futuristic construction design. Selective focus.
(Akacin Phonsawat/Getty Images)
AI tools can help homeowners visualize interior design ideas, automate scheduling and streamline tasks, but they can't replace the creativity and cultural sensitivity of designers, writes Ameena Walker. Experts caution consumers to use AI as a helpful assistant rather than a design authority, especially when it comes to safety, code compliance and creating personalized spaces.
Full Story: Mansion Global (7/2) 
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From Blue Chips to Startups
Stellantis has brought back its Street and Racing Technology brand -- better known as SRT -- which was dissolved in 2021. Tim Kuniskis leads SRT, which unites top powertrain and vehicle dynamics engineers from across Stellantis' North American brands to focus on high-performance development for Dodge, Chrysler, Jeep and Ram. In addition to vehicle engineering, SRT will oversee the Direct Connection performance catalog and motorsports initiatives.
Full Story: CarBuzz (7/2),  AutoWeek (7/2) 
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Featured Content
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Tech News
HANGZHOU, CHINA - AUGUST 14, 2023 - Customers experience Samsung's new flagship fold-screen phone Galaxy Z Fold5 at a Samsung sales store in Hangzhou, East China's Zhejiang province, Aug. 14, 2023. (Photo credit should read CFOTO/Future Publishing via Getty Images)
Galaxy Fold from 2023 (Cfoto/Future Publishing via Getty Images)
Samsung’s next Galaxy Unpacked event on July 9 is expected to reveal the Galaxy Z Fold 7, Z Flip 7 and a new Z Fold Ultra, all with upgraded hardware and Galaxy AI. Wearables like the Galaxy Watch 8 and a rumored Galaxy S25 FE may also be announced.
Full Story: Engadget (7/3) 
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Retail Trends
Noticeable price increases are starting to hit department stores as tariffs introduced by President Donald Trump take effect. Data from DataWeave shows that starting in May, prices for footwear, apparel, and bags have risen, despite retailers' efforts to mitigate the effects of higher costs. "Tariffs continue to be a significant challenge for retailers, especially with the ongoing uncertainty and unknowns regarding the final tariff rates," said Jonathan Gold, NRF's vice president of supply chain and customs policy.
Full Story: CNBC (7/2) 
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ICYMI
Association News
Judge the CES Innovation Awards® program! With five new categories for 2026, the annual competition celebrating outstanding design and engineering is seeking experts from across the industry. Selected judges will receive a complimentary Exhibit Plus Pass for CES® 2026 -- apply now.
CTA Foundation's 2025-2026 sponsorship opportunities are open, with new à la carte style engagement levels and benefits -- to better align with your goals and passions. Reserve your sponsorship today and help open doors for accessibility and longevity tech at CES 2026, the world's largest consumer tech showcase.
Just about every home has electrical wiring in it. With a powerline carrier system, a device plugged into one outlet can communicate with a device plugged into another outlet anywhere in the house. CTA's newest standard, CTA-2002-A, describes how makers of powerline carrier systems can test their products in a standardized way to confirm they will work under a wide variety of installation conditions. Access the standard today.
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SmartBreak
The USA is one of 30 countries whose flag is red, white and blue. On the opposite spectrum is the color purple, which appears on the flags of Dominica and which other country?
VoteLithuania
VoteMoldova