Snapchat Reaches 250M Users in India; TikTok Provides an Overview of Its New Brand Consideration Ads [Infographic]; TikTok Cuts Staff as Its Shopping Push Fails To Reach Targets; Meta Adds Copyright Check Into the Reels Composer on Facebook

July 3, 2025

NOTE FROM THE EDITOR

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Sara Karlovitch
Staff Reporter, Social Media Today
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TikTok’s Brand Consideration Ads enable you to target users based on where they are in the purchase cycle.

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TikTok continues to push hard to get more people to buy things in-stream.

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A simpler way to check for potential copyright violations before publishing.

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The case relates to criticism of a transgender person in the app.

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