NOTE FROM THE EDITOR
It’s an invigorating time to be a marketing leader, but a challenging one as well. The industry continues to evolve to meet consumers where they are, tasking brands to move at the speed of culture, but macroeconomic pressures have left many with restricted budgets and shifted media plans.
Still, a number of advertisers have continued to innovate with bets on generative artificial intelligence and tactics like brand refreshes, celebrity tie-ups, buzzy digital experiences and more.
Below, we’ve assembled a handful of insights from CMOs and other marketing leaders that speak to ongoing developments and opportunities in the industry.
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As always, thanks for reading.
