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How ITC uses AI to finetune consumer research
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ETBrandEquity
Daily Morning Newsletter
Thu, Jul 3, 2025
Top Stories
Why modern brands must be both the Horse and the Elephant
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In India's dynamic market, brands must embody the 'Ashwagaja' mindset, blending agility with enduring wisdom...
How ITC is fine-tuning its consumer research practices using AI
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ITC is revolutionising market research with AI, enhancing efficiency and accelerating data processing.
WhatsApp status ads: The next frontier in Meta's monetisation playbook?
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Meta plans to introduce advertisements on WhatsApp Status. This move aims to tap into WhatsApp's large user base.
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