Consumer Technology Association SmartBrief
Gen Z's media habits pose challenge to SVOD
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July 2, 2025
Consumer Technology Association SmartBrief
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Left hand holds a smart phone while right finger clicks image in an attempt to hack the phone.
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AT&T has introduced Account Lock, a feature that protects users from SIM swapping attacks, which occur when attackers gain control over a victim's phone number to intercept calls and messages. THe move prevents unauthorized changes to accounts, such as phone number transfers and SIM card changes. and follows similar initiatives by other carriers.
Full Story: The Verge (7/1) 
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Smart Home
Nearly half of smart TV owners use their sets for non-viewing activities such as music-listening and many leverage features such as smart device connectivity, including video calls and doorbell monitoring, Hub Entertainment Research reports. LG and Samsung dominate the market, but Roku and Fire TV have seen significant growth.
Full Story: Advanced Television (free registration) (7/2) 
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Wireless
Power consumption shrinks by as much as 95% when AI models run on phones rather than in the cloud, researchers at Qualcomm and the University of California, Riverside discovered. A simulator under development also illustrates differences in water consumption.
Full Story: Axios (6/26) 
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Tech News
Low angle view of a group of friends using phones together doing a semicircle. African American young woman using cellphone outdoors cheerfully, surrounded by people immerse in their telephones. Technology addicted.
(Carlos Barquero/Getty Images)
Generation Z spends notably less time on streaming services and traditional TV compared to other generations, dedicating just 1.3 hours daily to streaming and 0.8 hours to traditional or livestreamed TV, Deloitte reports. Instead, Gen Z prefers social media, video games and user-generated content, the study says.
Full Story: eMarketer (6/30) 
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Retail Trends
People shop Apple products at a Best Buy store on Black Friday in Montebello, California, November 29, 2024. The annual Black Friday shopping day has always been about finding the best deals, but this year retailers are preparing for a US consumer more zealously fixated than ever on getting value for their money. (Photo by ETIENNE LAURENT / AFP) (Photo by ETIENNE LAURENT/AFP via Getty Images)
(Etienne Laurent/Getty Images)
Target and Best Buy are ramping up their back-to-school sales strategies this summer, launching overlapping sales events to coincide with Amazon Prime Day and draw budget-conscious families. Both companies aim to attract shoppers who, according to recent surveys, are increasingly seeking discounts and only buying sale items. Target is specifically promoting back-to-school savings with a 20% off storewide offer for college students and teachers, while also maintaining last year's prices on key school supplies.
Full Story: Star Tribune (Minneapolis) (7/2) 
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