Consumer Technology Association SmartBrief
Why Amazon has opened its fulfillment centers for tours
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July 1, 2025
Consumer Technology Association SmartBrief
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Today's Digital Pulse
VenHub video posted February 14, 2025 demonstrates robotic arms choosing items from shelves and depositing items into vending slots for consumers to grab and go.
(VenHub/YouTube)
VenHub has launched a fully autonomous smart store at the LAX/Metro Transit Center in Los Angeles, designed to operate 24/7 without the need for human staff. The store is tailored for high-traffic locations, offering a frictionless customer experience through a mobile app that handles ordering, payment and pick-up notifications.
Full Story: Fox News (6/30) 
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Smart Home
Google Home display, manage all your compatible smart devices, Best Buy store, Queens, New York. (Photo by: Lindsey Nicholson/UCG/Universal Images Group via Getty Images)
(Ucg/Getty Images)
Google Home has introduced a new Member role to give users control over who can access and manage smart home devices. The feature allows the main user to set different access levels for guests, enhancing security and flexibility. The update also supports users under age 13 with access to basic smart home features without changing important settings.
Full Story: How-To Geek (6/30) 
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From Blue Chips to Startups
Ford Motor CEO Jim Farley speaking on stage.
Farley (Andy Lyons/Getty Images)
Ford Motor CEO Jim Farley has voiced his preference for Waymo's lidar-based approach to autonomous vehicles over Tesla's camera-only system, citing safety and consumer trust. While Farley praised Tesla and Waymo for their progress on self-driving technology, he said Waymo's approach provides a better view than Tesla's system: "Where the camera will be completely blinded, the lidar system will see exactly what's in front of you."
Full Story: Fortune (tiered subscription model) (6/27) 
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Featured Content
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Tech News
Spotify is expanding user control features, allowing Premium subscribers to filter Discover Weekly recommendations by genre. In addition to these new playlist controls, Spotify has recently added other tools, such as the ability to preview and edit the upcoming queue and a snooze function for songs users want to temporarily skip. These changes will give listeners more input into their music experience and how recommendations are generated.
Full Story: TechCrunch (tiered subscription model) (6/30) 
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Retail Trends
Amazon has expanded its free fulfillment center tours, giving customers an inside look at the company's delivery process. During these one-hour tours, visitors are guided by Amazon Tour Leaders and can meet associates, observe the technology and processes in action and participate in Q&A sessions. The tours highlight safety, wellness and Amazon's unique culture, offering a comprehensive overview of how orders are prepared and shipped.
Full Story: Progressive Grocer (6/30) 
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ICYMI
Association News
From Capitol Hill events to new research insights, the latest CTA Health Newsletter is here. Read up on takeaways from CTA's digital health policy roundtable, insights into a new CTA study, members redefining care for older adults and how to get involved in CES 2026. Read the full issue and subscribe to stay ahead.
CES is the most powerful tech event in the world -- the proving ground for breakthrough technologies and global innovators. This is where the world's biggest brands do business and meet new partners, and the sharpest innovators hit the stage. CES 2026 takes place Jan. 6-9, 2026, in Las Vegas. Sign up now to stay in the loop and be the first to know when registration opens.
The Consumer Technology Association (CTA)® announced Bandora, a SaaS platform using machine learning to optimize building energy, as the winner of CTA's CEO Summit startup pitch competition in Lisbon. Bandora will receive complimentary exhibit space at Eureka Park®, the premier destination for startups, at CES® 2026 in Las Vegas. The event featured five startups across verticals like health, energy, AI and entertainment, pitching innovations to a panel of investor judges.
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You can't win it if you're not in it.
D. Wayne Lukas,
horse trainer
1935-2025
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