Set to open Thursday, the locations bring the total number of reopened stores to 219 under new owner Variety Wholesalers.
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The plus-size apparel retailer already keeps about 60% of sales and customers from shuttered locations, and plans to invest in retention efforts.
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The move comes amid growing interest in fabrics and sewing at Michaels, but it’s not clear what it means for the Joann brand.
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Twenty percent of shoppers abandon brands. Learn what’s driving the epidemic and how to treat churn with unified tech, transparent pricing and loyalty that sticks.
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The major players likely have greater exposure to import levies than previously thought, though their value proposition remains an advantage.
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The Gap brand, which reported a ninth consecutive quarter of market share gains, is now the No. 5 player in the active category.
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Deep Dive
The mass merchant is looking to turn around falling sales and declining customer sentiment. But first, it needs to diagnose its own problems.
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Independent retailers have started to experiment with solutions that used to only be available to mass marketers or large national chains. Explore trends in small business in this Trendline.
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