Weekender: How Dove’s first creator-led campaign paves way forward for Unilever
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Weekender

June​ 7,​ 2025 | A roundup of this week’s most read stories
 
 
 
 
 
 
 
 
 
 
 

Note from the editor

 
Learn from experts about how loyalty programs are evolving to meet customer demands, the importance of data in customer retention and the strategies behind successful loyalty programs at our virtual event, “Loyalty 2.0.”

During the event, which is being held Tuesday, June 17 at 1 p.m. ET, attendees will hear from industry leaders on topics like how to garner customer loyalty and ways to leverage customer data. The event will be co-hosted by Marketing Dive, CX Dive, Restaurant Dive and Hotel Dive.

Those interested in attending can register for the event for free using this link. https://events.industrydive.com/events/capturing-customer-loyalty?utm_source=MD&utm_medium=Ed-Notes-Weekender&utm_campaign=Q22025CustomerLoyaltyDiveLive. Don’t forget, the event is completely free — be sure to share the link with colleagues who may also be interested.

As always, thanks for reading.

Jess Deyo
Editor, Marketing Dive
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