Google Ads Best Practices

The combined power of Google and YouTube gets consumers from discovery to decision, faster. Check out new ways to be where your customers are in real time, with the best returns. Then, head over to Accelerate with Google to dive into the latest announcements.

AI Max for Search campaigns

In one click, bring the best of Google AI into your Search campaigns with a suite of targeting and creative enhancements like search term matching, text customization, and final URL expansion.

Channel performance reporting in Performance Max

Understand how your Performance Max campaign is delivering results across Google’s full range of channels and inventory.

Ads in AI Overviews*

Integrate your ads directly in AI-powered responses that are driving higher user engagement and satisfaction on Search.

Video ads across Google surfaces

Reach new audiences with video ads on more surfaces like Search, Image Search, and Google Shopping by adding high-quality video assets to your Performance Max campaign.

Data Manager

Boost performance by connecting your data across all sources, and maximize signals within Google’s advertising platforms with a 360-degree view of your customers across all touchpoints in one centralized place.

Get the latest

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