Heineken is digging into research looking at how ads featuring people with different skin tones perform across social media platforms.
Additional coverage:
- Building in public might confer tech credibility on ad agencies, but not everybody wants to know how the sausage gets made.
- A fresh wave of publishers have signed up for ProRata’s revenue share program, and some are adding its AI search engine to their sites.
- Barely two weeks into the role, Zola CMO Briana Severson is already navigating a marketing minefield, where the old playbook is fading fast and the new one is still being written.
- Nearly half of publishers have seen an increase over the last year in the referral traffic they get from social media platforms, according to a Digiday+ Research survey.
- Our most-read story this week: Studio and TV company Paramount moved its media business to Publicis and Interpublic Group without a formal review, dealing losses to WPP and Horizon Media. Advertisers are ditching the bloated pageantry of requests for proposals in favor of something more understated: no press, no pomp, just quiet deals behind closed doors.
- From sister site, Glossy: How Benefit is reimagining the customer journey with AI.
Jetting off to the Cannes Lions International Festival of Creativity later this month, or just want to stay in the loop on all things Riviera? Consider signing up for our Cannes Briefing.
Other things to know about
- Highlight your company's dedication to important social causes such as racial equality, education, sustainability and more with the Greater Good Awards. Enter by June 27 to save.
- Success in the digital media landscape looks different for different agencies. Whether seeking scale, profit, growth — or something else entirely — each agency needs to find the right fit. Sponsored by Pathlabs.
- Amid declining organic reach, publishers rely more on paid media, especially paid social, to meet their objectives. However, determining the most efficient and impactful ways to deploy paid social is challenging but ever-critical. Sponsored by Piano.
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Heineken is digging into research looking at how ads featuring people with different skin tones perform across social media platforms.
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SPONSORED BY
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howdy!
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Building in public might confer tech credibility on ad agencies, but not everybody wants to know how the sausage gets made.
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In this era of hybrid business models, data collaboration and acquisition are the ultimate competitive advantage. But, scaling those opportunities requires a connectivity layer and an insights loop.
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howdy!
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A fresh wave of publishers have signed up for ProRata’s revenue share program, and some are adding its AI search engine to their sites.
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For publishers like Texas Monthly and Axios, implementing a modern engagement strategy means investing in systems that combine personalization, automation and data collection across owned channels.
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howdy!
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Barely two weeks into the role, Briana Severson is already navigating a marketing minefield, where the old playbook is fading fast and the new one is still being written.
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Advertisement
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AI integration is not a one-time project, but an ongoing journey of testing, learning and refining.
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howdy!
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Nearly half of publishers have seen an increase over the last year in the referral traffic they get from social media platforms, according to a Digiday+ Research survey.
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