May 2, 2025  |  SIGN UP

Jim Cooper
DIGIDAY, EDITOR-IN-CHIEF

Where to start? The news cycle leading into May has been relentless with important stories to be across on all our key coverage areas.

The third annual Possible conference kicked off in Miami this week (Digiday has been a media partner at the conference from the beginning) and the almost 30 execs we interviewed all discussed how they are girding for the suppressive marketplace impact of Trump’s tariff agenda.

AI was a talking point as well, but more as general undercurrent. Also, at Possible, X CEO Linda Yaccarino hit the main stage for a pep talk and to remind the audience that her platform’s scale trumps journalism and answered softball questions (e.g., “What’s it like to work for Elon Musk?”).

Finally, what happens next with Google and the reborn third-party cookie will be rich veins for us to mine for news and explainer analysis.

Read more below ICYMI – Happy Friday!

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DIGIDAY @ POSSIBLE

At industry conference, Google tries to salvage the Privacy sandbox after U-turn on third-party cookies

Despite its careful messaging on the stay of third-party cookies, the move effectively marks the putative death of the accompanying Privacy Sandbox experimentations, and this week, Google set out on what many expected to be a (much-called-for) apology tour at the Possible conference.

DIGIDAY @ POSSIBLE

Economic uncertainty bubbles up in conversations on first day of Possible

The only thing clear at the moment in forecasting economic conditions across the marketing ecosystem is that you pretty much can’t.At least that’s the message being delivered by executives who swung by the Digiday Studio at the Possible conference on Day 1, which got underway in Miami on Monday.

SPONSORED BY OPTABLE

How publishers are monetizing audience data

As third-party signals fade, publishers are rethinking how they collect and monetize audience data. A new report from Digiday and Optable reveals where 97 media owners are investing, what’s slowing them down and how they’re turning data collaboration into a revenue strategy.

DIGIDAY @ POSSIBLE

With 600 million monthly active users, X’s Linda Yaccarino doubles down on dismissing journalism

It’s a contentious claim, especially in an era when President Donald Trump is once again at war with the press. But sitting for a fireside chat with Anthony Pompliano, creator of From the Desk of Anthony Pompliano, on X at Possible this afternoon in Miami, Yaccarino insisted the platform’s (self-reported) numbers back her up.

SPONSORED BY PATHLABS

How agencies are expanding digital offerings while increasing profits and scalability

Digital media offerings are a must to keep brand clients from moving on to a competing agency. Smaller agencies often struggle with bandwidth but wish to remain independent while they grow. By leveraging a partner that sits between an in-house team and an outsourced one, agencies remain independent while lowering overhead costs and driving efficiency.

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BEYOND ADS

The Rundown: The potential browser buyers if Google’s forced to sell Chrome

Unsurprisingly, a crowd of would-be buyers is already lining up. Their reasons for wanting Chrome, and how they might pay for it, are as varied as the bidders themselves. Regardless of who buys it — if anyone even does — the browser’s fate will reshape the next era of AI, advertising, and search.

EVOLVING AGENCIES

‘People want to follow her’: Jacki Kelley, the IPG exec tasked with retaining clients through Omnicom merger

Sources point to her relentless work ethic and emotional intelligence as essential ingredients to her winning and keeping the trust of clients. Still, it remains to be seen whether she can keep them on board by the time Omnicom’s acquisition closes, expected sometime in the second half of this year.

SPONSORED BY COPYLEAKS

How publishers are responding to AI copyright infringements

Much of today’s AI output is trained on proprietary or paywalled content, often without permission. This new guide breaks down how publishers are safeguarding intellectual property, which legal frameworks are emerging, and why traditional protections may no longer be enough.