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Privacy Sandbox reps are attempting to tee up optimism at the Possible conference in Miami, a week after Google’s mic-drop announcement.
May 02, 2025

At industry conference, Google tries to salvage the Privacy sandbox after U-turn on third-party cookies

Privacy Sandbox reps are attempting to tee up optimism at the Possible conference in Miami, a week after Google's mic-drop announcement.

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Privacy Sandbox reps are attempting to tee up optimism at the Possible conference in Miami, a week after Google’s mic-drop announcement.

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With greater economic pressure than ever before, some content creators are going back to full-time work and diversifying their income.

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A new guide explores how publishers respond to the rise of AI-generated content and protecting copyrighted work from unauthorized use by large language models.

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The commerce giant raked in $13.92 billion in the first quarter of the year.

Companies like Live Nation and Instacart are using data-driven partnerships to fuel growth. Success depends on interoperability, unified identity frameworks and a phased strategy to turn data into measurable business outcomes.

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At the Possible conference, some asked how AI can be applied to ease the challenges advertisers face due to the fragmented digital landscape. 

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Publishers are preparing for the next era of audience targeting. A new report surveys 97 media owners on identity, collaboration and monetization in a privacy-first landscape.

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Google bows to advertisers’ calls for transparency with its latest Pmax update.

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Marketers face a tough choice in the face of tariffs: hold the line, or beat a measured retreat? Let’s review the arguments on either side of the aisle.