APRIL 18, 2025 |
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Key stat: The number of paid music streaming subscribers hit 100 million in the US for the first time last year, according to the Recording Industry Association of America (RIAA). |
Beyond the chart: |
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Use this chart: For marketers and brand partners, this milestone signals a deeper shift in media habits—and more premium, ad-free environments. Consider aligning with artists or platforms through exclusive content drops, branded playlists, or influencer tie-ins to tap into this highly engaged, subscription-savvy audience. |
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Related EMARKETER reports: |
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EMARKETER has over 3,000 charts visualizing trends across digital advertising, ecommerce growth, Gen Z behavior, and more. See how clients use them to add credibility to strategy presentations, enhance pitch decks with market insights, and attract and engage prospects. |
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