Elon Musk lost his big bet
Grievance politics can only carry him so far.

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Charlie Warzel

Staff writer

(Illustration by The Atlantic. Sources: Getty; Scott Olson / Getty.)

Last night, X’s “For You” algorithm offered me up what felt like a dispatch from an alternate universe. It was a post from Elon Musk, originally published hours earlier. “This is the first time humans have been in orbit around the poles of the Earth!” he wrote. Underneath his post was a video shared by SpaceX—footage of craggy ice caps, taken by the company’s Dragon spacecraft during a private mission. Taken on its own, the video is genuinely captivating. Coming from Musk at that moment, it was also somewhat depressing.

X fed me that video just moments after it became clear that Susan Crawford, the Democratic judge Musk spent $25 million campaigning against, would handily win election to the Wisconsin Supreme Court. Given Musk’s heavy involvement—the centibillionaire not only campaigned in the state but also brazenly attempted to buy the election by offering to pay voters $100 for signing a petition from his America PAC opposing “activist judges”—the election was billed as a referendum of sorts on Musk’s own popularity. In that sense, it was a resounding defeat. Musk, normally a frenetic poster, had very little to say about politics last night, pecking out just a handful of terse messages to his 218.5 million followers. “The long con of the left is corruption of the judiciary,” he posted at 1:23 a.m. eastern time.

In the light of defeat, the SpaceX post feels like a glimpse into what could have been for Musk—a timeline where the world’s richest man wasn’t algorithmically radicalized by his own social-media platform.

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