How CFOs Turn Scenario Planning into a Competitive Edge

Featuring Ben T. Smith, IV and Tawfik Jamjoum. Smith is the Chair of Digital and Analytics at Kearney; Jamjoum is a partner at Kearney who specializes in large-scale transformation. They are coauthors of the HBR article, It’s Time for CFOs to Rethink Scenario Planning.

Monday, April 21 • 12:00 PM Eastern Time (ET)

Complimentary HBR Webinar

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FEATURED SPEAKERS

Ben T. Smith, IV

Chair, Digital and Analytics, Kearney

Tawfik Jamjoum

Partner,
Kearney

ABOUT THE EVENT

As companies navigate today’s complex business and geopolitical landscape, CFOs have seen risk management rise to the top of their priorities. To better manage risk, CFOs are increasingly using scenario planning to strategically unlock new value-creation opportunities.

Scenario planning is not just about preparing for potential downsides; it is about equipping organizations to act on strategic opportunities and mitigate risks to the long-term strategy and vision. Effective scenario planning is rigorous and cross-functional, outward looking and externally informed, and continuously refreshed and monitored.

In this live, interactive HBR webinar, Ben T. Smith, IV and Tawfik Jamjoum will share their insights on why CFOs must rethink traditional scenario planning. They will discuss:

How the CFO role has changed—and why CFOs are increasingly stepping into CEO roles
The critical elements of effective scenario planning
Key questions CFOs should ask as they monitor trends related to scenarios
How to use real-time internal and external data to build actionable models for long-term success
Strategies for incorporating scenario planning into strategic frameworks

By reimagining scenario planning, finance leaders are turning management of volatility into a competitive advantage. For today’s CFOs, mastering scenario planning is more than a skill—it’s a catalyst for transformation, preparing them to drive their companies and industries forward as effective leaders and future CEOs.

To learn how to make scenario planning a strength for you and your business, join HBR and Kearney’s Ben T. Smith, IV and Tawfik Jamjoum on April 21.

Can’t join us live? Register anyway, and we’ll send you the recording.

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