New insights to help guide your social posting strategy.
New insights to help guide your social posting strategy.
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Wednesday, April 2, 2025
 
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American Marketing Association
The Double-Edged Sword of High-Arousal Language in Influencer Marketing
A new Journal of Marketing study shows that high-arousal language can work for small-scale influencers but not for influencers with a bigger reach.
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Amplitude
Mastering Customer Acquisition Strategy

Proven frameworks to acquire—and keep—new customers.

 
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Social Media Today
The Best Times to Post in 2025 (Based on 30k Brands/Creators)
New insights to help guide your social posting strategy.
 
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Hubspot
How Qwen 2.5 Just Beat the Top AI Models — HubSpot SVP of Marketing Shares The Industry Impact
The AI model races are heating up. Right on the heels of DeepSeek-R1’s release, the industry is reeling from yet another powerful AI model hitting the market. I test drove the latest iteration of Alibaba’s Qwen models — Qwen 2.5.
 
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Harvard Business Review
Calyx Global: Improving the Quality of Carbon Credits
How one startup balances revenue growth and brand management.
 
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Buffer
11 of the Best Social Media Campaign Examples (+ Key Takeaways for Your Strategy)
Real-life social media campaign examples from trailblazing brands to inspire your next big project.
 
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Social Media Today
Snapchat Adds New Styling Options for Bitmoji Avatars
Some cool new looks for your digital depictions.
 
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Marketing Tech
GITEX GLOBAL in Asia: the largest tech show in the world
23-25 April 2025 | Marina Bay Sands, Singapore GITEX ASIA 2025 will bring together 700+ tech companies, featuring 400+ startups and digital promotion agencies, and 250+ global investors & VCs from 60+ countries.
 
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Chief Marketer
The Brief: Personalized Poetry and Designer Dogwear
This week’s hot takes on hot topics in experiential marketing cover personalized poetry, designer dogwear collabs and Sundance’s new home.
 
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Social Media Examiner
How AI Helps Leaders Accelerate Business Growth
Want to make smarter, faster business decisions with AI? Wondering how leaders can effectively leverage AI without getting lost in technical details?
 
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Search Engine Roundtable
April 2025 Google Webmaster Report
It's time for the monthly Google Webmaster Report - the April 2025 version. This month we had the Google March 2025 core update kick off and finish rolling out.
 
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Digiday
Digiday+ Research: Amazon gets an even stronger hold over retail media
It looks like Amazon's stronghold on retail media is getting stronger, not weaker, even as players like Walmart and Target get further into the retail media space and more retailers enter it.
 
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EVENTS & LIVE TRAINING
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American Marketing Association
Digital Marketing Bootcamp (April 2025)

Our expert-led program goes beyond theory, providing step-by-step techniques in AI-powered content creation, SEO optimization, and performance analytics.

 
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American Marketing Association
Maximize ROI with Strategic Budget Management

Attendees in this session will discover how to apply the 80/20 principle to marketing budgets, enabling more targeted and efficient execution. Gain practical techniques to streamline marketing efforts and achieve higher conversion rates.

 
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