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Dear Industry Colleague,
Greetings from The Economic Times!
I am excited to invite you and your Marketing and Branding Executives to the upcoming prestigious 5th Edition of " Marketing & Branding in the Age of AI Masterclass " with some of the most influential leaders in the marketing industry:
- Philip Kotler - Prof. Emeritus Marketing, Kellogg School of Management & Father of Modern Marketing
- David Aaker - Prof. Emeritus Branding, University of California & Father of Modern Branding
- Amit Doshi - Chief Marketing Officer, Britannia Industries
- Arvind Sahay - Director & Prof of Marketing at MDI Gurgaon
Schedule : May 15-16, 2025 | 05:30 PM - 08:45 PM IST | Virtual Masterclass
This two-day masterclass will teach you how AI and digital technologies are transforming marketing and branding. Prof. Philip Kotler will discuss the future of marketing in the era of AI, while Dr. David Aaker will focus on branding in the current changing world. Mr. Amit Doshi, CMO of Britannia, will share practical approaches to using AI, GenAI, and machine learning in marketing. Dr. Arvind Sahay will also delve into the intriguing topic of neuroscience in branding.
What you will learn
- Future of Marketing in the age of AI : Learning radical transformation in marketing in this era of AI and Emerging digital innovations.The need to move from mass marketing to one-to-one marketing using data science and machine learning. Using AI to identify most receptive consumers and to improve messages and media to reach them. Hear and interact with Prof. Philip Kotler and learn tools and techniques of modern marketing.
- The AI Evolution in Marketing : Learn how AI can enhance marketing by providing deeper consumer insights. Improve customer experience through AI-powered chatbots which provide real-time 24/7 support and personalized responses, making it more efficient and customer-focused.
- Combining AI and Neuroscience for Branding : Explore how understanding brain activity can help improve branding. Discuss the key elements for building and sustaining a brand and Use of Neuromarketing tools available to enhance branding efforts.
- Future of Branding and Disruptive Innovation : Learn the importance of disruptive innovation and the creation of subcategories. The growing need for brands to address societal challenges to enhance the brand's reputation. Discuss the necessary Branding strategies to ensure Continual growth and sustainability in the future.
Registration Details :
- Register 1-4 delegates at INR 30,000 + GST per participant
- Register 5-9 delegates at INR 27,500 + GST per participant
- Register 10+ delegates at INR 25,000 + GST per participant
For more details, you can visit the masterclass website by clicking the LINK .
Looking forward to welcoming your team to this exclusive masterclass.
Warm Regards
Sweta Bhardwaj
Sr.
Project Manager - ETMasterclass
The Economic Times Business Vertical
M: + 91 9871977008 | E: sweta.bhardwaj@timesinternet.in
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